Remember that attempted Super Bowl ad a couple years ago? The failed $3.5 fundraiser to promote Kentucky brought a lot of attention to Kentucky for Kentucky, an group of brilliant marketing gurus who love our Commonwealth.
Their latest effort? Realizing that “Unbridled Spirit” just isn’t cutting it, they’ve recommended to the Kentucky Tourism Cabinet a new tagline: “Kentucky Kicks Ass.” Awesome, right? Officials didn’t think so:
We certainly would not sanction or endorse that phraseology. These guys are Kentucky natives and they love the state. But they have a different constituency. Which is no one.
Ouch. No one? We’ll see. Which one do you think represents Kentucky? Unbridled Spirit or Kentucky Kicks Ass. To help you decide, watch the video after the jump. And this evening at Lexington Beerworks, check out the Kentucky for Kentucky Pop-up Shop where you can support this great new branding effort!
Kentucky Kicks Ass – Rebranding Kentucky from Kentucky for Kentucky on Vimeo.